The social dilemma is a popular documentary that raised concerns about the effects of social media and society. Mark Zuckerberg responded with a point by point rebuttal titled what the social dilemma gets wrong. The key point they make is because social media is funded by ads, all algorithms want to maximize attention and engagement and an effective way to do so is to get people angry at each other, increase division and so on. Zuckerberg does not agree with the conclusions and thinks that they make a few assumptions that are just very big jumps that he doesn't think are reasonable to make. He understands overall why people would be concerned that our business model and ads in general, we do make more money as people use the service more in general. He thinks that what we're doing is good and that if people are finding it useful, they'll use it more. He also thinks that it's too simplistic to say, hey, this might increase time in the near term, therefore it's what you're going to do. He thinks that a deeper look at what his incentives are, the incentives of a company that are focused on the long term is to basically do what people are going to find valuable over time, not what is going to draw people's attention today.